Tag

Unhappy customer

Why you should drop your worst customers

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“Deliberately dropping customers? Surely, that’s not a good idea. We want more customers, not fewer!” It sounds counter-intuitive, but some customers are more effort than they’re worth, and their negative word-of-mouth can damage your reputation and sales. Ultimately, if you can’t make them happy and keep them happy – you don’t want them as customers.Continue Reading Tagged With: , , ,

Support Social Media Marketing with Brand Advocates

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Before social media took off, brand advocates could only share their opinions about products or companies through offline word of mouth. The reach that each customer had was limited to the people physically around them, and those they communicated with on the phone. Brand advocacy was mostly one-to-one affair, so any individual consumer’s power toContinue Reading Tagged With: , ,

Advocate Marketing ROI

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Messaging & Differentiators With an effective brand advocacy program, you can motivate your customers to talk publicly about what’s different about your organization. Happy customers will willingly recommend you and validate your value messaging with powerful customer proof points that make your collateral more trustworthy and more effective at selling your products/services. A customer advocacy programContinue Reading Tagged With: , , , ,